You own a business.
You know about Small Business Saturday.
You have an online shop.
BUT YOU HAVE NO IDEA HOW TO GET PEOPLE TO FIND YOU.
Deep breath. It’s common.
You are going to have to do a little work on your end to get the ball rollin’. Once that happens, people will catch on.
The good news? It’s all free.
10 Steps To Getting Your Business Seen This Small Business Saturday
1. SOCIAL MEDIA MAKEOVER: Make sure you have all of your social media accounts updated with your current logo (or look), your website, a good tagline or your store’s mission.
2. HASHTAG YOUR ASS OFF: Start using (or teach yourself) the hashtags #SmallBusinessSaturday and/or #SmallBizSaturday. This is what people can and will be searching for on Saturday. Plus, it gets you into the mix of all the other people doing the same thing. Hashtags work on Twitter, Facebook, Instagram and Pinterest.
3. SEARCH AND CONNECT: While you’re on social media, start searching for hashtags that apply to your product or brand. Do you sell clothing from an online boutique? Start searching #leggings #fashion #whattowear #sweater #gifts. Once you find people who have pinned, tweeted or put on Facebook about something you have – WRITE A COMMENT!
4. PROMOTE YOURSELF: Don’t be shy. This is a time for self-promotion. There’s no shame in this game. In order for your business to be successful, it has to be promoted so people know you’re here. Ask anyone and everyone to get the word out about your business.
5. BLOG: Whether you do it regularly or you remember only during times like now, write a blog. You don’t have to do in depth research, just write about what you know – your business. Include many keywords, include the words Small Business Saturday and start off your blog with a quick summary of what the blog is about. Think of how a news article is written.
6. SPRUCE UP YOUR SITE: Take a peek at your website. Is it easy to figure out who you are? Can people navigate quickly? Can they read the text? Have you included an “about me” section so people know who they are shopping with? Did you explain what you sell and why it’s the best? Do you have a “contact me” section? Do you mention shipping? All of these things are important for the new customer to know. Remember, you are very familiar with what you do but not everyone else is.
7. DISCOUNTS AND SPECIAL OFFERS: Offer a discount. Give something, anything. Perhaps you have a special gift you can add to purchase or maybe you can offer customers a discount for shopping with you on Saturday. We all love a discount…especially this time of year.
8. SHOW WHAT YOU’VE GOT: Be active. Post pictures of what you have available online. Post it to Facebook, Twitter, Instagram, Pinterest, the home page of your website, your forehead, the neighborhood, the mall Santa. WHEREVER!
9. PIN IT ALL: We’re convinced that Pinterest is magic. If you don’t have it already, add a Pin It button to your website. Just go to Pinterest and an option will become available to you (or you can look in the top menu bar of Pinterest for more). If you make a Pin It button available, others will do the work for you in spreading the word about your business. Let their passion speak to their network. This is an invaluable way to be connected with people you wouldn’t have had an opportunity to connect with otherwise. You can also pin everything from your site. We’re all in a hurry so if we can find what we’re looking for quickly, you’ve become our best friend.
10. START A GANG: Enlist the help of others you admire. There are a ton of very successful small business owners. In fact, I’d argue you can’t even call them a small business because they are doing so well. That’s the magic of the game. They technically still qualify and are kicking serious ass doing it. Ask for help. Ask for tips. Ask if they will help you grow by giving you a mention. Does that make you nervous? There are two things that would be the absolute worst case scenario: 1. You don’t get a reply. 2. They say no. Those don’t seem so bad, do they? Get to it!
See how impactful #SmallBusinessSaturday is and read even MORE suggestions
on how to be active in promoting yourself. Find it HERE.
Side note: Take a look at this blog post that you just read. Do you see how many times ‘Small Business Saturday’ was mentioned? Do you notice how many “keywords” are used that got your attention as a business owner? Do you see how you’re reading this right now?
We attracted you. Now go attract others and tell us who you are so we can follow you!
This is a fun game, isn’t it? Congratulations on your future success! We’ll be playing the role of emotional parents applauding you from the sidelines.
I’m going on my second year of hosting a Pinterest party. I’d been thinking it would be a cool idea to get friends together and craft something up but I could never decide what project to do and who to invited to do that project because all my friends are so different.
Every year as the holidays approach, I’m reminded of my mom telling me about when she was little, her mom hosted a get together called BPFC. The meaning: Be Prepared For Christmas. The ladies would get together and sew their little hearts out in the months leading up to Christmas.
My Nana was a visionary! I wanted to do this.
At that point, the Pinterest party was born.
There are truly no rules to hosting a Pinterest party. You can just come up with a concept in your head and carry it out in a way that works best for your life.
Since “Just wing it” isn’t a sufficient ‘How-To’, I’ll break down how we host our parties.
CONCEPT: When planning my Pinterest party, I knew we would get together and work on projects for Christmas. It could be a gift or decor. Everyone coming to the party, chooses a project from Pinterest they would like to do (in the amount of time they will be at your house) and brings enough for everyone to try it.The instructions are typically to state how many people you expect at the party so each person knows how many people to supply with their chosen project. It sounds pricey but it’s actually not. You can choose yours according to the budget you’re working with. Having everyone choose their own project helps with the conundrum of coming up with something everyone would like to do. TIP: Keep your guest count manageable. 10 guests are plenty. For your party, you can choose whatever focus or theme you’d like.
Chili bar by Marigold Mom
click image for more great (and affordable) party ideas
FOOD & DRINK: As the host, it is up to me to plan food and drinks for my guests. This time around, one of my guests actually wanted to cook for the party. Who am I to turn down that offer? We had chili. A creative and very do-able idea is a chili bar. It’s very cost effective. Add some cornbread to the sides and you have a nice meal. In keeping with the “bar” theme, tacos and salads work just as well. As far as the drinks go, you can be as plain or as fancy as you’d like. Hop onto Pinterest and search for party drinks or just keep it simple and put out bottled water, alcoholic and non alcoholic drinks. (party drinks HERE). TIP: Keep the food and drinks away from the craft area.
craft storage option from the Container Store
PREP: Even though your guests will each be bringing a project for everyone including the supplies, it’s likely someone will forget something or not realize they needed glue, ribbon, mod podge, etc, until the last minute. Beef up your craft supplies before they arrive. A list of things that are always good to have on hand are:
- Glue Dots
- Scissors
- Glue Stick
- Paintbrushes
- Cardstock paper
- Xacto knife
- Pencils and Pens
CRAFT AREA: All your guests will have questions for one another, will want to see what the other is doing and will be chatting it up like crazy. It’s a super-fun night so be sure you have an area where everyone can sit down close to each other. You can set your Pinterest party up at an extended kitchen table or even a folding table with a festive cover.
TIME: As fun as it is crafting it up with a bunch of great girlfriends, the length of time is important. This goes for both you and your guests. Of course they can stay longer but 3-4 hours is plenty of time for what you want to do.
ADDITIONAL TIPS:
- NO KIDS: Unless your children are involved in the project or being watched by someone not participating in the party, it’s not advised to have children present. Why? They will want to do what you’re doing, be in the mix and distract you from being engaged in your project with friends. Plus, there’s a safety element that plays into it if you’re using scissors and knives.
- NO BYSTANDERS: While it’s awesome to sit and visit with a friend, someone just dropping by to chat it up isn’t a part of the group’s activity and, just like children, will take your focus off what you’re doing.
- NO IN-DEPTH PROJECTS: Keep it quick. If the craft can’t be completed in the time of the party, save it for something you do at home. A Pinterest party is self-contained. This means, whatever materials are brought into your party are the same materials that are carried out of your party. No overnight drying, coming back for phase two of the cutting, etc. Also, encourage your guests to bring a new project they haven’t tried before. I went to one party where a lady just brought some stuff she’d been working on and thought this was a good time to continue with it. The problem was that she just came to do her own thing while the rest of us were introduced to new ideas, suggestions, successes and fails.
- BE VERY SPECIFIC: Are you asking that your guests bring guests? If not, state that in the invitation by letting them know you’re keeping it to a set amount. Your guests should be informed of every event detail so they can properly plan for the festivities.
- HAVE FUN. This isn’t Martha Stewart. It’s so fun being around people who are trying these projects for the first time. Some of your friends will be those natural crafters who can make anything look good. Other friends are total Pinterest fails every time they try. It’s awesome. Truly.
Oh, yes. This Pinterest stuff is serious business!
Have you seen our boards? We can be found HERE. What’s your Pinterest account? Comment below so we can see inside your minds and follow your boards.
Watching fireworks on the 4th? We’re not all photographers, nor do we have the budget to get all the tools to capture great shots.
We have phones, our phones have cameras and we want to capture images of our fun night.
Taking Photos of Fireworks:
- Stabilize yourself so you don’t move while taking pictures. You can rest your elbows on your knees. That’s the simplest way.
- If you have an iPhone, turn your HDR mode to “on” (see image below).
- Turn off your flash.
- Download a slow shutter app (click HERE to see a list – Slow Shutter cam is very user friendly).
Start clicking away.
Oh, another tip. Don’t take pictures within Instagram because it cuts your image down. Rather, take photos with your phone’s camera and then upload to Instagram if you want to share.
Taking Photos & Writing Words with Sparklers:
- Download a slow shutter app (click HERE for the list. Slow Shutter Cam is very user-friendly). Set shutter speed anywhere between 1.5 seconds – 3.5 seconds.
- Turn off your flash.
- Use landscape mode.
- Use long-lasting sparklers (be sure to peek at the package, it will say if it is or not).
- Stabilize your hands. Resting on a table top or putting your elbows on your knees helps.
- Don’t take in Instagram. Upload your camera photos into IG later. Reason: Instagram cuts down your images and there’s risk of losing a great shot if the app closes or doesn’t upload your picture for some reason.
HAPPY 4TH OF JULY!
We were so excited, and so spent, after completing our new book, “How to Get Your Business Online” that we posted it on Pinterest, our website, Instagram, etc, but totally forgot to introduce it to you. Duh! We’ve spent months pouring our blood, sweat and tears into this resource guide for you, the small business owner. Drawing from the mistakes we’ve made in the past starting our own businesses, we’ve compiled a ton of detailed instructions and resources to help you get your small business up and running including tips to get your business seen online.
Editing, editing editing…
The more we edited, the more content we added. Our goal was to have “How to Take Your Business Online” be the only resource you’ll need to get your business up and running. While writing this guide, our focus was on providing solutions to obstacles that may be preventing your business from having an online presence.
After months and months of development, we finally completed what we think is a totally kick-ass business start up guide. By the time “How to Take Your Business Online” was finished, our little guide had turned into sixteen chapters!
Formatting, formatting, formatting
Our book is written in layman’s terms, not techie language. It’s written for the normal, everyday, limited computer-skilled business person. Even if you spend very little time on the computer, with the help of this guide, you can still get your business online, set up and be active on Pinterest, Twitter, and Facebook, and learn how to market your business, completely on your own, all for zero dollars!
We are so proud to present…
How To Take Your Business Online
a simple guide written in layman’s terms
Featuring…
- Step by step instruction on how to get your business started TODAY on a $0 budget!
- Sixteen chapters of simple, easy to follow explanations with lots of visuals
- Packed full of downloads, printables, and resources!
The entire book is beautifully formatted for printing, including cover and section dividers. Print your pages and put them in a 3-ring binder to keep at your desk. You’ll find you’ll refer to the hundreds of resources provided in this book over and over again.
The Online Business Start-up System eBook includes everything you’ll need to take your business online.
Get it TODAY! We promise you won’t be disappointed!
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For more details and a look at some sample pages, visit the eBook section on our website
HERE.
If you have business start-up questions, please ask them in the comment section below. We love questions, and we love hearing from you. We reply to ALL comments.
Come join our Facebook community, and then pop on over and visit us on Pinterest.
Thanks for reading our blog. We just love ya!